Category Archive: Uncategorized @fi

  1. We look forward to a completely new year!

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    2020 has been a tumultuous year, to say the least, and we welcome 2021 with open arms! It is with great #gratitude and humility that we enter the new year.

    During this past year, we have all had to face many #challenges, and as a company, we are happy to have endured. In 2020 we produced bread and focused on strengthening our bakery and study opportunities on international markets.

    Nothing of this could have been made possible without our #customers, and all of our fantastic #colleagues. Together, we have baked and exported bread, delivered throughout Northern Europe – something that we are incredibly proud and thankful for.

    Going forward, we hope for a year where we hopefully can be close, laugh, eat great food and enjoy life in the company of each other yet again, the way we love!

    #LibaBröd#LibaBrod #2021

  2. A journey towards a more sustainable world.

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    We all know that our food choices affect the climate. One-third of a household’s #climate effect comes from the food of animal origin, in other words, meat, fish, egg, and dairy.

    Bread is a climate-friendly choice and grain is healthy for both the #environment and people. Every single type of flatbread we make is 100% vegan, free from additives, baked with high-quality grain from Sweden and several of our flatbread are free from added sugar. But we do more than that.

    Our flatbread oven runs on certified #bioenergy which is a reliable, clean, and sustainable electricity and heat production solution. We pack our bread in recycled cardboard cartons, and we supply our employees and visitors with charging stations in our parking lots. 

    Our journey does not end here, because we want to keep on finding new, smart, and #sustainable ways for the sake of the environment. With smart choices in our everyday life, we can all make a difference.


  3. Liba Bröd is FSSC certified as a company.

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    We take great pride in delivering good, safe and qualitative products in Scandinavia.

    In addition to the #knowledge, tradition and art of bakery, there is a lot of work behind the scenes that is needed in order to do what we do. That is why we spend a huge amount of time and resources on quality and food safety. Behind every single piece of bread, there is a wide array of different safety routines, controls and #certificates. We want to make sure that the way we bake and deliver is of absolute top-class, and to keep doing that, every process is imbued with this way of working. From purchasing to baking, packaging, handling and delivery to store.

    Liba Bröd is FSSC certified as a company. One huge and honorable #certificate, which requires continuous and hard work, with zero exceptions.

    All of this is proof that we maintain the high standard within our area, and something we are incredibly proud of. 


  4. Liba Tannour

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    Liba Tannour is one out of many flatbreads found in our #assortment. It is a soft and thick flatbread with a ”bubbly” surface, and with a history that spans thousands of years back in time. 

    The story of the well known Tannour began in south and west Asia, and is baked using the same principle today as back then. Nowadays, you can find unique variants of Tannour all around the world, using different methods, shapes and names.

    To stay true to its origin and be considered a ”real” Tannour flatbread, it has to be baked on one side. This is traditionally done using a clay oven, and baking bread in this manner is one of the most old-fashioned ways of baking bread in the history of mankind.

    The Arabic umbrella term for bread that is baked using this technique and originates from the western parts of Asia (where Libanon is located) is ”Khubz Tannour”, which translates to ”Clay oven bread”. 

    Just like its name, Tannour flatbread is a simple yet incredibly delicious piece of #history. It is therefore with great pride that we cultivate this tradition, and offer this magnificent bread in our #selection!


  5. Flatbread

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    Among our different types of flatbread, we have Liba Råg (Liba Rye). It’s a bread ingrained with just as much love and craftsmanship as our Liba Original, but with a different baking process and ingredients.

    Liba Råg is free from #additives and is baked on rye wholegrain (61% of it!). In other words, Liba Råg is incredibly rich in fiber, which gives us a coarser bread with a lot of taste which is noticeable with every bite.

    There is an entire science behind every type of bread that we choose to produce. Finding the perfect composition of ingredients, fermentation process, and time spent in the oven, are all crucial for a perfectly baked flatbread. Every grain, minute, and moment matters, so you can enjoy a truly wonderful flatbread.

    With our versatile bread, we want to be the number one choice, regardless if you’re looking for white or wholegrain bread. Therefore, we spend a lot of time with R&D (#research & #development), so that we may continue the strive to always improve our bread and expand our flatbread selection.


  6. Meet the team – Pierre

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    Say hi to Pierre!

    Every workday he gets up at midnight, to be at work, and ready to go at 1 a.m. He is one of all of our amazing drivers who make sure that there is always fresh bread on the shelves of our retailers.

    Pierre has worked as a driver with us for 11 years, and to him, Liba Bröd is like a family. 

    When we ask him what he values the most in his daily work routine, he answers this:

    ”I appreciate the customer contact and visiting our retailers. To be able to provide something beyond an ordinary delivery is something that I find very valuable. Putting in the extra time and effort is never a bad idea, and usually, it comes back in the shape of a reward at some point. It’s a great feeling!”


  7. Smarketing meeting

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    The #Smarketing (Sales & Marketing) project is in full swing, and we are hard at work with bringing the #teams together to create new opportunities as early as during 2020.

    Both departments have valuable knowledge and with a tightly knit cooperation, together we can make sure that every competence and #insight is utilized.

    During our last meeting, we went over the significance of each and every encounter with a customer. Being in direct contact with #customers, the sales department had the opportunity to raise important questions and cases they handle regularly. Together we created ”tools” that will strengthen our customer service. 


  8. Meet the team – Sergio

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    Say hi to Sergio Fadel! 

    Sergio is currently working with #research and #development (R&D) at Liba Bröd. A challenging yet fun task that includes activities that the company undertakes to innovate and introduce new products. 

    We asked Sergio what he likes most about his job: 

    ”The answer is easy, being a part of bringing the company forward! My task is to identify what we lack in our assortment and how we can fill that gap. It is both a challenging and fulfilling #job, with a lot of variety” 

    What is your favorite part about Liba Bröd as a #workplace

    ”Being a part of a #community that promotes personal development and that the company gives me space to grow. In addition to that, it is my colleagues, of course. It may sound like a clichée, but I really mean it!” 


  9. Meeting – Quality & food safety team

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    Every month, all #team leaders within the company gather to debrief the previous months. Present are also our Quality & Food Safety team. 

    All of our team leaders are trained Quality Controllers (QC), to strengthen our #corporate mindset regarding quality. 

    During these meetings, everything from health requirements, #safety routines and processes are being discussed, as well as previous and upcoming events. We constantly look over our product quality – and how we can improve further. 

    As we grow, a tightly knit cooperative mindset becomes even more important, and that we always are meticulous and never compromise on quality.

    If we are to continue baking high quality flat bread, we also have to continue being the best team, and that is only possible by continuously improving.


  10. Meet the team – Louise

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    Meet Louise Severinsson, our Social Media Coordinator! Louise is the latest addition to the marketing department, and her job consists of making sure that our #communication on our social channels is on-brand. Furthermore, she does campaign planning and create relevant #content for our target audiences. Her main focus during 2020 is to highlight the possibilities with our bread through inspiring recipes on #Youtube, #Facebook and #Instagram. According to Louise, being up-to-date and knowing how your followers behave are two important keys to succeeding. “It’s really an exciting position that is constantly subject to change. What is relevant today isn’t necessarily relevant tomorrow. To understand how we humans interact on different channels is something that never stops being interesting!” What would you say is the best part about working at #LibaBröd? “To be able to work with such a kick-ass #marketing team who constantly pushes you forward, and cheers you on. This combination allows me to develop as a person, and become better at what I do.Having the #opportunity to work both strategically and creatively, while at the same time work with one of my biggest interests … well, it’s simply the best of both worlds. Super fun if you ask me!”