Category Archive: Blogg

  1. Smarketing

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    During Q3 and Q4 of 2020, sales and marketing will work together even closer than before, and in doing so form a #Smarketing team. We do this to give ourselves a better chance of helping one another, and together reach our full potential by providing, pin point and acknowledge #market demands and customer needs.

    Both departments will function as support for each other, and will be able to provide the other with the right tools and information. By doing so, we believe that we have a higher chance of reaching our #goals.

    In the past week we started this new #cooperation with a wonderful kick-off! We discussed in which ways we can help each other, why we should help each other, and also showed a glimpse of upcoming projects. Super exciting, to say the least!


  2. Behind the bread

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    At first glance, flatbread as a product might easily be perceived as modest and simple. But the fact is, there are a lot of different types with heaps of science, tradition and trial & error that have contributed to the Liba Bröd we know today. 

    In our assortment, you will find five different types of flatbread. Each one baked in a specific way, with different ingredients and #processes. Some of them are coarser, and some are fluffier. Others have more texture, and some have a softer consistency than the original bread. What they all have in common, is that they have oriental roots, are completely #vegan and free of #additives – with an incredible amount of heart and #passion baked into them. 

    For us, flatbread is all about cultural heritage, a craft and a skill. We devote all of our time to testing, tasting and feeling, to never stop improving. We do this, so that our #customers can continue to enjoy a fantastic bread, made to feel simple.

  3. New website

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    During last week, a long-awaited and exciting #project finally begun! Our #marketing department are in full swing coming up with everything needed for our new website, but it doesn’t end there. Besides a full makeover and several new languages to choose from, a brand new feature that has been highly requested will also be added – an entire recipe page! The recipe page will contain tons of recipes for different meals and dishes made with Liba Bröd, loaded with a lot of inspiration, food hacks and creativity. We are so excited about sharing our new #website with all of you in the near future, and both give value and inspiration to our #customers.

  4. Check out our new project!

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    During the past week, our exciting and awaited cooperation with ICA Gruppen started. You can now find several of our tasty recipes brought to you by our #marketing department on their website (link at the end of this post). It has been an amazingly fun #project to work on. We produced tailored recipes for how to make the best Liba-pizzas and Liba-snacks (but of course, you probably already know that the possibilities with our bread does not stop there …) On the ICA #website thousands of people gather #inspiration for different meals and occasions, so for us it feels amazingly great to be presented there. You can find our recipes here;

  5. Our CEO

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    “To me, it is more than just a job. It is about carrying a flag with huge pride.”

    Our CEO Elias Fadel is the sixth generation whom cherish the art of baking genuine flatbread. You have been with the family bakery Liba Bröd for almost six years now! Looking back, what aspects of being here are you particularly fond of? “Being a part of a very warm and vibrant #workplace. There is a mutual understanding here that behind each individual at Liba Bröd there is a story, where every employees’ unique skill set and background are valued. A lot of focus is put into creating a workplace for #community and happiness!” According to Elias, working at a bakery might not always be quite what you would expect. “Believe it or not, working as a CEO at a bakery is more dynamic than you might think. At Liba Bröd we continuously re-evaluate our offers and ourselves, in order to provide our #customers with an adaptiveness and flexibility. But, what makes this place truly unique as a workplace is the balance between professionalism and fun, making it a wonderful place to spend your working hours.“ The decision to work in the family #business, was it an easy one? “To me, it is more than just a job. It is about carrying a flag with huge pride.”

  6. Marketing Manager – Eliane

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    Today we’re having a chat with the #Marketing Manager of Liba Bröd – Eliane Fadel She is driven by challenges, that’s when she’s right in her element. As a company with an ever increasing #growth, with short chains of decision making and where the board unanimously agrees that we always need to be better, she feels right at home. What is the best part about your #job? “It’s the opportunity to have a #team of my own. When the team grows in their ability to deliver a higher level of #work it challenges you to grow. It motivates me to continuously deliver the best performance that I possibly can. To optimize our work processes and match the right competence with the current goal!” What do you like most about Liba Bröd as a #workplace? “The youthful spirit that promotes a creative work environment. We hold a huge amount of respect for each other, and we value each others competence. This is, if you ask me, what I see as the biggest contributing factor to the strong sense of #community that we have.”

  7. Project day

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    During 2020, the #marketing and #sales departments will work more closely than ever before. We have a lot of different #projects brewing. It’s important that we utilize the two departments respective #competence to the fullest. If we do this, we make sure that the end result as experienced by the customer, be it #B2B or #B2C, is as great as it possibly can become. In the picture we see Eliane Fadel and Louise Severinsson, who are planning some of the upcoming #campaigns for #2020. It will be an eventful year, to say the least!

  8. We are live on Pinterest!

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    Towards the end of last year we started our very own #YouTube channel, and now it’s time for #Pinterest! You can now find an assortment of yummy and inspiring #recipes using #LibaBröd as the main ingredient or as a component. We hope to inspire people the endless #possibilities of our bread, and at the same time be present on a channel where lots of bread and #food lovers spend their time. Stephanie Fadel is in charge of making sure that every new recipe that we create finds its very own home on Pinterest, and we are super excited about being live! You’ll find our page here:

  9. New recipes

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    ”The bread of #possibilities

    During this week, the #marketing department has been working full time on our #exciting recipes! We have also begun a bigger and awaited #project, which in itself contains a lot of recipes. This will be published during week 22. The project aims to provide full focus on why we call our bread ”The bread of #possibilities”. With the finished result, we hope to #inspire different households in #Sweden and around #Scandinavia. Below you will find some behind the scenes-material, produced by our awesome colleagues in marketing; Stephanie Fadel and Louise Severinsson!