Our CEO

“To me, it is more than just a job. It is about carrying a flag with huge pride.”

Our CEO Elias Fadel is the sixth generation whom cherish the art of baking genuine flatbread. You have been with the family bakery Liba Bröd for almost six years now! Looking back, what aspects of being here are you particularly fond of? “Being a part of a very warm and vibrant #workplace. There is a mutual understanding here that behind each individual at Liba Bröd there is a story, where every employees’ unique skill set and background are valued. A lot of focus is put into creating a workplace for #community and happiness!” According to Elias, working at a bakery might not always be quite what you would expect. “Believe it or not, working as a CEO at a bakery is more dynamic than you might think. At Liba Bröd we continuously re-evaluate our offers and ourselves, in order to provide our #customers with an adaptiveness and flexibility. But, what makes this place truly unique as a workplace is the balance between professionalism and fun, making it a wonderful place to spend your working hours.“ The decision to work in the family #business, was it an easy one? “To me, it is more than just a job. It is about carrying a flag with huge pride.”